KitKat launches new limited-edition Commuter Camouflage (Camo) Hoodies in its mission to help Aussies claim their sacred commute ‘break time’ back.
The cheeky new merch aims to address Aussie commuters’ pet peeve of being disturbed during their commute ‘break.’
New research tells us Aussies commute mostly alone (87%) as an opportunity for a break and some ‘me time.’ They spend an average of 194 hours per year on public transport, and over half (59%) wish they could be invisible on their commute.
With 56% of commuters telling us they’d rather not be interrupted on their commute with small talk, the new KitKat merch drop aims to protect their ‘break-time.'
The reversible KitKat Commuter Camo hoodies bring the subterfuge for a commute break to an end. Inspired by the iconic prints on public transport seating, they are comfy, add a dash of style and communicate 'Break Mode on.’
KitKat collaborated with quintessential Aussie satire duo, Swag on the Beat to highlight the lengths we go to protect our commute break. On the design they said: “You’re in your break mode, music up, then bam, you spot someone you know from work but might not want to talk to. Disaster. But if they can’t see you, they can’t speak to you. Queue KitKat Commuter Camo hoodies.”
Nestlé Head of Marketing Confectionery, Shannon Wright, said: “KitKat’s mission is to help give Aussies better breaks. Our KitKat Commuter Camo Hoodies are a playful way to empower commuters to claim back their commute as break time and say – ‘No talk, just break.’
“The stylish hoodies come with an insulated choc pock that is perfect for carrying your favourite KitKat and boast TotalZip tech that zips all the way up for total invisibility.”
Sign up to be one of the first to know about the limited-edition Camo hoodie drop and claim your commuter break time back at $80.00 (incl. postage).
About the research
Research was conducted by Pureprofile with n=1,000 Australian adult commuter respondents on behalf of KitKat in June 2025.
